A biochemical decomposition of pollutants due that leaves partial gas, liquid, or mineral.

When investors buy but do nothing to increase earnings.

1. a comprehensive summary of a writte work written by another author. It is longer than a synopsis. 2. a magazine that puts works of authors and condenses them in one form for fast and varied reading.

Digital literati. It is the active parties in a digital revolution.

The ability to share negative effects due to a poor decision.

The idea that each market has groups of customers that vary. Innovation is not one dimensional becasue of this. Refer to adoption process.

Equations that estimate information spread or disease contageoun.

1.when atoms mix due to random motion. 2.when ideas communicate to a community by member word or mouth.

A substance that pollutes but cannot be traced to a single source.

Features or benefits of a brand that make it different.

When a firm finds a niche and targets it. It is done where advantage is had and the expense is coverable. Refer to segmentation strategies.

What is done to make something stand out in the market to customers.

Similar products made by a few manufactuers. They each make theirs slightly different to get more profit.

When several niches are targeted with different products. Refer to concentrated marketing and undifferentiated marketing.

A rate that changes form standard rates and is applied to special situations.

The way a product can have different prices based on the customer, quantity, delivery, and terms. AKA discriminatory pricing or multiple pricing.

When a company with publically traded stock has inconsistent earnings on two reports.

A cost that changes with every alternative. It helps in decision making. Refer to marginal cost.

1.the cost that is different from its alteratives. 2. the difference between costs of alternatives. 3. AKA marginal cost.

How data changes since it was backed up.

Evaluation based on different factots and alternatives. It involves cost changes, ignoring sunk cost, ignoring constant alternates, and choosing based on the best cost to benefit ratio. AKA incremental analysis or relevant cost analysis.

The benefits of a firm that make it different than the competitor.

Analysis that uses differences between figures to decide an alternate.

1. the difference between comparable items and act as alternates to eachother. 2. an extra charge on a purchase or taken from a seller price for odd lot transactions. AKA odd lot differential.

AKA fractal market hypothesis.